Managed Acquisition
Advertising connected directly to your sales pipeline.
SholaX combines managed Meta or Google acquisition with CRM, lead-source tracking and revenue reporting so campaigns can be judged by the customers and revenue they create—not just lead volume.
Acquisition Control Centre
Illustrative managed campaign workspace
Spend
£12.4k
Leads
102
Pipeline
£118k
Closed revenue
£60.1k
Illustrative product example
| Campaign | Spend | Leads | Pipeline | Revenue |
|---|---|---|---|---|
| Roofing Search | £4.2k | 32 | £52k | £31k |
| Kitchen Meta | £3.1k | 44 | £36k | £12k |
| Windows Search | £5.1k | 26 | £30k | £17.1k |
Managed differently
A campaign report should not be the end of the feedback loop.
When campaign management and the CRM are disconnected, optimisation is forced to rely heavily on front-end metrics.
Traditional reporting loop
SholaX Growth System
Meta + Google
Different acquisition channels. One commercial measurement layer.
The channel strategy can differ while lead handling, pipeline reporting and revenue evidence remain consistent.
Meta Ads
Demand generation and retargeting
01
Campaign strategy
Structure campaign objectives around the service, audience and commercial target.
02
Creative monitoring
Review creative and hook performance alongside lead quality rather than CTR alone.
03
Lead flow
Move captured enquiries into the connected CRM and sales process.
04
Revenue feedback
Compare campaign cohorts using downstream opportunities and won revenue.
Google Ads
Intent-led search acquisition
01
Search intent
Target commercial search demand around the services and areas the business can actually fulfil.
02
Conversion tracking
Connect enquiry actions and lead-source identifiers into the wider reporting journey.
03
Sales outcomes
Follow search leads through qualification, appointments, quotes and won customers.
04
Revenue feedback
Measure search campaigns against customer value and revenue, not just form submissions.
Campaign workflow
Keep client requests and delivery status inside the platform.
The Growth System should make the managed-service workflow visible instead of relying on scattered email threads.
Campaign request
Objective, service, locations, assets
Reviewing
SholaX checks brief and access
Building
Campaign structure and creative
Quality assurance
Tracking and launch review
Live
Campaign active
Optimising
Performance + revenue feedback
Tracking foundation
Acquisition only becomes revenue reporting when the source survives the journey.
Tracking setup should preserve useful campaign evidence while the CRM records the customer and sales process.
Ad click
Meta / Google
Identifiers
UTM · GCLID · FBCLID
Lead
CRM contact
Opportunity
Pipeline value
Won sale
Revenue event
Attribution
Evidence + confidence
Commercial optimisation
The cheapest lead can be the worse campaign.
Downstream pipeline and revenue give campaign decisions a different context than CPL alone.
Illustrative product example
| Campaign | CPL | Qualified rate | Won customers | Closed revenue |
|---|---|---|---|---|
| Campaign A | £26 | 28% | 2 | £3,100 |
| Campaign B | £42 | 61% | 7 | £19,700 |
Campaign B is commercially stronger despite the higher CPL.
Illustrative analysis: Campaign B produces fewer, more expensive leads but substantially more qualified opportunities and closed revenue.
Recommended actions · requires review
Creative intelligence
Connect creative performance to the quality of the customers it attracts.
The long-term goal is to evaluate hooks and creative using a fuller path than impression → click → lead.
Creative Studio
Illustrative analysis view
Illustrative product example
| Creative | Hook | CTR | Leads | Pipeline | Revenue |
|---|---|---|---|---|---|
| Video 01 | Stop losing roofing leads | 2.8% | 18 | £24k | £11.5k |
| Image 04 | Free roof inspection | 3.4% | 27 | £12k | £3.2k |
| Video 06 | Replace before winter | 2.1% | 11 | £31k | £15.8k |
Controlled actions
Keep recommendations separate from work SholaX has actually completed.
The platform should clearly distinguish analysis, a requested action and a confirmed operational change.
Recommendation
Shift review toward Campaign B because won revenue is stronger.
Requested action
Client requests budget review inside SholaX.
Confirmed action
SholaX marks the approved campaign change as completed.
SholaX
Run acquisition through the same system that measures the sale.
Review your current Meta or Google acquisition, tracking and lead-handling process and map the SholaX Growth System around it.