From ads to CRM to revenue. Powered by AI.
SholaX AI runs your Meta and Google Ads, every lead lands in a CRM built for service businesses, and AI shows you exactly which campaigns turn into paid jobs.
Good morning, Priya
3 things need you today
New leads
23
+18% vs last week
Open jobs
£86.4k
14 quotes out
Won this month
£41.2k
+26%
Needs attention
Call Sarah Jones
New lead · Google Ads · 12 min ago
Chase Bromley re-roof quote
£14,500 · no reply in 5 days
Survey booked: Tom Reid
Tomorrow 10:00 · Meta Ads
Interactive demo · example data
Works with the tools you already use
What we do
Ads that bring leads. A CRM that closes them. AI that proves it.
Most businesses pay for ads in one place, chase leads in another and never find out what actually made money. SholaX does all three, connected.
SholaX AI runs your ads
SholaX AI runs your Meta and Google campaigns around your area and your most profitable jobs, and our team manages them when needed.
Every lead lands in your CRM
Enquiries arrive instantly with the ad they came from, an owner and a first-call deadline. Nobody gets forgotten.
AI proves what pays
Won jobs are traced back to the campaign that found them. You see cost per job, return on ad spend and what to do next.
The platform
Your whole sales process in one dashboard
From the first enquiry to the paid invoice, your team always knows who to call, what's been quoted and which ads are paying for themselves.
Your team always knows who to call next
One list, most urgent first. Worked out from your CRM, not guesswork.
- New leads nobody has called yet
- Quotes that haven't been chased
- Deals with no next step or owner
Monday 12 October
Good morning. Here's what needs you.
Needs attention
7 items, most urgent first
Weekly revenue summary
Every Monday, a short written summary of your leads, pipeline and revenue, plus the three things to do first. Included with CRM Pro and managed advertising plans.
See CRM Pro →Roof check due
Repeat business is the cheapest revenue there is. Record each customer's next roof check due and SholaX lists who to contact before they're due.
Pipeline by stage
Powered by AI
AI that reads your numbers, so you don't have to.
Every Monday, SholaX writes up what happened: which ads brought the best jobs, which quotes are going cold and exactly what to do this week. Ask it anything about your pipeline in plain English.
- A weekly written summary of leads, jobs and revenue
- Warnings before hot leads and big quotes go cold
- Answers grounded in your real CRM data, never guesses
Leads up 18%, and Google is closing better than Meta.
You won £26,200 from 4 jobs last week. Two quotes worth £18,600 haven't been chased in 5 days, and 3 new leads are still waiting for a first call.
- 1Chase the Bromley re-roof quote today
- 2Call the 3 new roof-repair leads
- 3Move £200 from Meta to the Google repair campaign
Results
From ad spend to revenue
What each campaign and lead source cost, and what it turned into.
£1,926
Ad spend
132
Leads
£15
Cost per lead
16
Jobs won
£120
Cost per won job
£91,500
Revenue won
47.5×
Return on ad spend
Spend and revenue by day
By campaign and source
Leads created in the period. Appointments, quotes, wins and revenue are counted when they happen, credited to the lead's original source.
| Campaign / source | Spend | Leads | Cost / lead | Appts | Quotes | Won | Cost / won job | Revenue | ROAS |
|---|---|---|---|---|---|---|---|---|---|
Roof Repair – Search Google Ads campaign | £684 | 38 | £18 | 17 | 12 | 6 | £114 | £24,650 | 36.0× |
Winter Re-roof – Meta Meta Ads campaign | £540 | 47 | £11 | 11 | 8 | 3 | £180 | £31,600 | 58.5× |
Flat Roof – Search Google Ads campaign | £412 | 17 | £24 | 8 | 6 | 2 | £206 | £11,200 | 27.2× |
Emergency Roofer – Search Google Ads campaign | £290 | 21 | £14 | 6 | 5 | 2 | £145 | £2,150 | 7.4× |
Referral Lead source | — | 9 | — | 6 | 5 | 3 | — | £21,900 | — |
Managed ads
Let SholaX AI run your Meta and Google Ads.
SholaX AI runs your campaigns and our team manages them when needed, judging them on the jobs they win, not clicks. Because the leads land in your SholaX CRM, you see the proof for yourself.
- Campaigns built around your service area and best jobs
- Creative and targeting tested and improved every month
- Every lead in your CRM instantly, with the ad it came from
New channel · Coming soon
OpenAI Ads, inside SholaX.
Reach businesses and customers while they're asking ChatGPT for answers, with every lead going straight into your SholaX CRM.
Leads land automatically
Anyone who responds to your ChatGPT ad appears in SholaX instantly, tagged OpenAI Ads.
One pipeline for every channel
OpenAI, Meta and Google leads sit side by side, so you can see which channel brings the best customers.
Instant follow-up
New leads get an owner and a first-call deadline straight away, so none of them go cold.
Track the money
See cost per lead, booked calls and closed revenue from OpenAI Ads in your dashboard.
In your CRM · Preview
Example dataHannah PriceKitchen refit enquiry
OpenAI AdsNew · call within 15 min
Daniel OkaforBoiler service quote
Google AdsContacted
Sarah QuinnBathroom design
Meta AdsQuote sent
OpenAI Ads leads will sit in the same pipeline as Meta and Google, with the ad they came from attached.
OpenAI Ads isn't live in SholaX yet. Book a call to get early access when it launches.
Get early accessIndustries
Built for your trade from day one
Pick your industry and SholaX sets up your pipeline stages, job fields and ad campaigns the way your customers actually buy.
Professional Services
Consultants, accountants, solicitors and recruitment firms
Agencies
Marketing, creative, web design and client-service agencies
Home Services & Roofing
Roofing contractors, kitchens, bathrooms, windows, landscaping and renovations
Clinics & Dental
Aesthetic clinics, private clinics, dental practices and skin/laser clinics
For creators & streamers · Early access
Built for creators and streamers.
Whether you're streaming the biggest games or building a channel from scratch, SholaX helps you market your content and turn viewers into a real brand.
Promote your content
Run ads that push your streams, videos and clips to the people most likely to watch and follow.
Grow every platform
Build your following across TikTok, YouTube, Twitch, Instagram and X from one place.
Turn fans into customers
Capture fans who sign up for memberships, merch or your Discord, and follow them up automatically.
Track what works
See which content and platforms bring followers, subscribers and sales, so you know what to make next.
Creator tools are in early access. Book a call and we'll plan your launch with you.
Apply for early accessGame names are trademarks of their respective owners. SholaX is not affiliated with or endorsed by them.
Pricing
Start free. Scale when the jobs roll in.
Use the CRM free forever. Add AI with Pro, or let SholaX AI run your ads when you want more leads.
CRM Free
£0forever
- Pipeline, tasks and daily call list
- Lead Capture forms and Results
- Up to 3 team members
CRM Pro
£49per month
- Everything in Free
- AI weekly summaries and Ask SholaX
- Up to 10 team members and CSV import
Managed Ads
£249from, per month
- Meta or Google Ads run by our team
- AI Revenue Intelligence included
- Monthly optimisation and reporting
Cancel any time. Ad spend is paid separately.
Questions, answered
What does SholaX actually do?+
Three things, in one platform. SholaX AI runs your Meta and Google Ads, and our team manages them when needed. Every enquiry those ads (and your website) bring in lands in the SholaX CRM with an owner and a call deadline. Then AI and reporting show you which campaigns turned into paid jobs, so you know exactly where to spend next.
Do I have to run ads with you to use the CRM?+
No. The CRM, Lead Capture and Results are free to start and work on their own. Add managed ads whenever you want more leads.
How fast can I get going?+
The CRM takes about 10 minutes: pick your industry, invite your team, add the lead form to your website. Managed ad campaigns usually go live within a week of your onboarding call.
Can I bring my existing contacts?+
Yes. CRM Pro includes CSV import with column mapping and duplicate checks.
Is my data safe?+
Every workspace is isolated at the database level, ad account tokens are encrypted, and we never ask for your Meta or Google passwords.
Your next customer is clicking an ad right now. Make sure you win the job.
Start free in 10 minutes, or book a call and we'll plan your campaigns with you.